Sell-side M&A for digital media and retail media companies.
25+ years building and operating in digital media, with a depth of experience few advisors can offer.
Your advisor should already know your business.
Most M&A advisors learn your business so they can sell it. We've spent more than 25 years building and operating businesses in digital media, advertising, performance marketing, and retail media.
That experience helps us understand where value lies, who will pay for it, and how to position your business to maximize it.
Built on operating experience.
Steven is the founder of Danson M&A. For more than 25 years, he has built, operated, and sold within the digital advertising ecosystem, across ad networks, lead generation, performance media, and media sales.
He founded and led Keyword Digital for 16 years. That operator's perspective is central to Danson M&A's approach: owners should not have to teach their advisor how their industry works before one of the most important transactions of their lives.
Steven also serves as an affiliate of Arbor Ridge Partners, an established M&A advisory firm, collaborating on select transactions and bringing specialized expertise in digital and retail media.
- 1999 – 2003 Mamma.com VP Sales
- 2004 – 2010 Ad Splash Media Co-founder. Acquired by Yellow Pages Group.
- 2011 – present Keyword Digital President
- 2023 – present Danson M&A Founder
We know the market. And we know the buyers.
Deep industry relationships give us a strong understanding of the players, the market, and where strategic opportunities exist.
Digital Media
Advertising, performance marketing, lead generation, ad networks, and digital media businesses.
Retail Media
Retail media networks, place-based media, and businesses connecting brands with consumers at the point of purchase.
AdTech & Specialized Media
Technology-enabled advertising businesses and specialized media assets with strategic value.
Selected opportunities in sports, brands, trademarks, licensing, and IP-led businesses are also considered where there is a strong strategic fit.
The goal is not simply to sell your company.
It's to create the conditions for the right buyer to see its value.
That means understanding the business from an operator's perspective, identifying buyers with a genuine strategic reason to acquire it, and positioning the opportunity accordingly.
The right transaction is about more than getting a deal done. It's about maximizing value while protecting your business, your people, and your next move.
Curious what a sale could look like?
Start with a conversation and get a clearer picture of your options.